You’ve decided to propose to your significant other. You’ve been practicing for the big moment day after day. Now, you need to figure out where to buy your diamond engagement ring. The more imperative question is, how will you know if they are in fact reputable?
Also, how do you know the price and value of the diamond engagement ring are fair? There is a possiblity that the jewelry store at your local mall may not have the ring that delivers the best message.
You might be also be stunned to discover that the nearest mom and pop jeweler is still in business, offers great value, and can harness the expressions of your heart correctly.
In addition, a mom and pop jeweler has the ability to offer you a better value and a better quality of diamonds. Allow our experts to break down the facts.
Diamond Size and Quality
many times, popular jewelry stores purchase diamonds for their size rather than their quality. It can be hard to believe, but it’s true! With that being said, your diamond ring may appear wonderful and free of imperfections but the grade and clarity may still not be the very best.
When purchasing your diamond engagement ring, you’ll want to ensure that you hold on to the GIA certificate above all else. This is the main document used for diamond grading. If your chosen establishment cannot offer you a GIA certificate, chances are it may be best to take your business elsewhere.
Mom and pop jewelry stores take pride in the diamonds they buy and sell. Each diamond is hand-selected and chosen with the 4c’s (clarity, color, cut, and carat weight) in mind.
Mom and pop jewelry shops provide more bang for you buck, invest in you, and find the diamond engagement ring that is simply perfect. They also benefit from cost-savings in low overhead costs.
As a consumer, this works to your advantage because you’ll gain an amazing, possibly one-of-a-kind diamond engagement ring at an outstanding rate.
The Mom and Pop Personal Touch
The stores that you may be used to sometimes rely on “Virtual Inventory”. A Jewelry store with virtual inventory can have a large network of diamond producers, which makes supplying customers’ needs easy and convenient.
Virtual Inventory allows a jewelry store to sell the same type of engagement ring to anyone around the world who may be seeking it. While this option seems like a brilliant choice and offers an array of possibilities, It certainly lacks uniqueness and that feeling of obtaining something that is original and all your own.
Buying your diamond engagement ring from a local jewelry shop will bring you that much closer to a diamond that is not only beautiful, but exceptional.
Unmatched Customer Service
When it comes to shopping around for that perfect pear shaped diamond engagement ring, you’ll want to locate a jewelry store that will provide you with a spectacular product as well as unsurpassed customer service.
The beauty of most mom and pop jewelry shops is that their establishment is usually made up of a small staff, perhaps even a group of family members, therefore, creating a sense of warmth and familiarity with their patrons.
The atmosphere of a midsize family-owned establishment tends to offer a quaint and intimate aesthetic, this makes its customers feel more at ease than they would at a typical large scale jewelry store, thus, creating a sense of trustworthiness and respectability.
Instead of treating you like a mere walking dollar sign, you can expect a mom and pop jewelry store to provide you with the best customer care and answers to all of your questions, comments, or concerns.
In addition to giving you superior customer service and the benefit of their jewelry expertise, a private jeweler will take the time to find out the diamond that speaks to you and calls out the name of your beloved
Perhaps, you always thought that you would purchase your intended’s engagement ring from one of the stores that you’ve seen on tv commercials time and time again.
While some of them have perfectly fine reputations, the diamond ring that you’ve always dreamed of may be placed in the mom and pop jewelry shop that’s just around the corner from your home complete with over 35 years of experience.
Conclusion
If you are considering purchasing a dazzling and sparkling diamond engagement ring, you should to take your time to do your research. Your ring should be hand-selected keeping in mind the 4c’s (color, cut, clarity, and carat weight).
In addition, you want to be sure that the diamond comes with a GIA certificate. This certificate is imperative. Remember, if your retailer cannot provide you with a GIA certificate for the diamond of your choice, run the other way!
Most importantly, purchasing a diamond engagement ring for that “special someone” should be a wonderful experience that you’ll never forget. Please take into account that great customer service goes a long way! Don’t settle for anything less than the very best.
About the Author
Vasco Assets Inc. is a privately held international investment firm located in Newport Beach, California. Vasco Assets has over 35 years of industry expertise from investing, lending, buying and selling of luxury items to collaborating with charities in developing custom offerings and much more. At Vasco Assets, we create and cultivate long-term, multi-generational relationships with our clients.
Vasco Assets’ diversification in the global economy helps maintain our position as an independent international institution that is not subject to the fluctuations in the market conditions. In recent years, we’ve been making significant investments in our patent-pending technological platform and applying them to lending, investments, and fostering our client relationships.